32Red Casino is no longer a fledgling operator and has plenty of experience and also a dedicated customer base, so it should weather the storm pretty easily.
2016 promises to be a year marked by the expansion of some of the top online casinos, with mergers, acquisitions and takeovers at the horizon.
Smaller operators will be hard-pressed to make a stand in this highly competitive industry, otherwise they risk getting swept aside by the flood.
Instead of dwelling on it success and hoping that things will turn out just fine, the online casino is preparing a couple of bold moves of its own.
For instance, it will develop more games in-house while adding additional titles branded by Net Entertainment, which have proven their worth in the past. In addition to that, 32Red Casino will sign new partnerships, including the one with Open Bet, a leading UK online gambling software provider.
The company is obviously more active in the British islands, but it will also benefit from shaking hands with a large European casino. At the end of the day, the software developers need to have access to a broad market and interact with new customers, while casinos are relying on the games they produce.
It should be a win-win situation and given the reputation of both partners, this is expected to be just the tip of the iceberg.
OpenBet is also well versed in providing online gambling operators with support for their mobile sports betting platforms. The number of punters betting from the comfort of their home is also on the rise and many of them have completely traded brick-and-mortar bookies for their online counterparts.
32Red Casino is not yet in the business of running a sports betting gig, but there is no reason for why it won’t pursue such a bet in a not so distant future.
32Red Casino is known for not making compromises that would hurt the gaming experience for alienate existing customers. That’s why, this agreement makes perfect sense because OpenBet allows its partners to make all the changes they feel necessary to the games they provide. Those who choose to build customer interfaces on the platform provided can do that quite easily, so as far as existing members are concerned, there is no reason to worry.
Even if you are on the right track, you will eventually get ran over if you just sit there and some major online casino didn’t learn the lesson. They fell from grace quite easily and before they knew it, new operators were already ahead and there was no way for them to come back. 32Red Casino knows better than to make the same mistakes and the best proof is that they are on a spree of signing partnerships with software developers that could advance their business.